Whilst doing some research for my humanities project, I came across this little gem of an article…
“Female fashion photography has evolved over the years since the first cavemen and women clothed themselves in furs and strolled around the caverns.
Female fashion photography, in its humble beginnings was simply about Hulga and Mulga parading around the cave for their men Ogg and Bogg.”
“In those prehistoric days, female fashion photography was pretty much the same as it is today. The women would strut around, teasing the men with their allure, show a little shoulder and get the men all worked up so that they would start to hoot and holler with delight.
The men would respond by going out and killing better grades of animals, skin them and fashion them into even more visually pleasing clothing for the womenfolk. Pleased, the women would show off the new designs to other women in other caves. These other women would take mental pictures of Hulga and Mulga and then draw pictures of these images on cave walls.
This primitive type of female fashion photography would evolve over the years and especially take off with the invention of the camera. At this point in history, most feminine types in the world were no longer wearing animals skins to show off to one another except in winter and except to piss off the animal rights activists.
In the early 1900s, is when female fashion photography first hit its stride. Designers were creating clothing in many different styles, patterns, colors and shapes and female fashion photography help propel this information into newspapers and magazines of the day.
Since automobiles were now rolling down the highways, billboards naturally had to pop up with the latest in female fashion photography plastered all over them. Fast forward another 50 years and catwalks and catfights would become the “in” thing and female fashion photography would be there to capture the action.
The point of female fashion photography is to selling clothing. Some say that female fashion photography is all about setting a mood and portraying a style. This is also true. But, if the beautiful clothing that models are wearing don’t sell, then the female fashion photography hasn’t done its job, and heads will naturally role. Naomi may even bitch-slap someone when this happens.”