prim.Magazine is an online bi-monthly fashion magazine, usually featuring up-and-coming, newly discovered designers, eclectic (and very good) photography, and – of course – fantastic editorials. I’ve been reading prim. for a few months now, and I simply eat through every issue. I nearly always come out of an issue with a new favourite newby designer and oodles of saved editorials on my hard drive. The styling is always ridiculously cool. And the pictures are like, whoa. (To phrase it in middle school terminology). But really, cool and whoa (and let’s not forget dude!) pretty much sum up prim.Magazine
Oh, did I mention the editor (Kristin) is 15?
A few images from the magazine (Aug/Sep and June/July)
Sigh. Good fashion – styling and photography alike – makes me happy.
The only bone I have to pick with prim.? It’s not a deliver-to-your-doorstep publication. In the future, one can always hope… When it is, sign me up!
*EDIT: prim. is, in fact, in print – worldwide! (Congrats!) You can view the stocklist here.