In the fashion industry, trends are sort of like stock: you see them in the shows, and if you think – for example – fringe is going to be big, you give that designer raving reviews and then rush to the store to snap up the best, chicest fringed pieces you can find. Pretty soon, everyone’s jumping on the Fringe Bandwagon and for a while, the Bandwagon rides along smoothly. But then it hits a little pothole; someone questions Fringe, or doubts it, or calls it out and over, and people get a little nagging doubt. But they stay in the Wagon. Soon, though, the road gets bumpier and one or two decide to jump ship, leaving the remaining Fringe people wondering if those who left knew something. Cue mass panic as the Fringe trend rapidly cools; suddenly, no one wants anything to do with it. It’s over. Everyone sells out on it and it loses all value. Just like stocks: buy low, sell high. Err, sort of. If you graphed a trend, it would follow pretty much the same sort of pattern any stock will: slow growth in the beginning, followed by growth in leaps and bounds, then a few dips, finally ending with a huge nosedive as everyone washes their hands (and cleans their closets) of it. Repeat in a decade or so.
The point is: trends are fleeting.
Either invest in them while they last and hold on to the pieces until the next Fringe phase or just ignore it and go along your merry stylish way. (You could buy loads – invest heavily – then drop it all, then buy more when it comes back around, but that’s completely pointless… just like when people get themselves into a total panic just because the stock market crashes. You’ve got to keep a cool head and a logical mind to get ahead of the game. Haha, I’m such a financial guru, right?)